14 Tools B2B Content Marketers Need to Use

Pro tip

It’s very easy to get lost in the content and I do believe that there is such thing as too much content. Like Facebook and how many hours can be waster scrolling. The same is with Feedly.

Pro tip

You want to get over 70 for a headline score but that’s not all. Try to include emotional and power words. Even if you score below 70, these headlines may perform even better. Sometimes it can be as simple as switching a couple of words around.

Pro tip

Once you get your score you can boil down what you need to do pretty easily.

  • Page size — if your page size is too large you can almost guarantee the images sitting on the page are too large. Try resizing them.
  • If you’re getting too many HTTP requests — try installing W3 Total Cache.
  • If page speed is the issue — see the above point. Install the plugin but read this article.

Pro tip

While this is good to get your mind started, I highly recommend you build on from the ideas as opposed to using them. Don’t forget hundreds of thousands of people use this and are all suggested the same ideas.

  1. I think about the topic I want to write about
  2. I go onto Buzzsumo and search the topic
  3. I create the headline with Coschedule Headline Analyzer
  4. I start to write

Pro tip

Don’t skip this. Try and do it with every post. It will help you better strengthen your content strategy and ensure the content you’re putting out will actually be read.

Pro tip

Be smart about what you look at every day. As it will only let you make 10 requests per day for the free version.

Pro tip

It can be very easy to get caught up with SEO rankings but be patient. When it takes time. In fact, months. So don’t check-in daily. Rather check in weekly or monthly.

Pro tip

Don’t just post your articles to Medium. If you do, you’ll get nowhere. Make sure you comment on articles and clap for them.

Pro tip

It won’t compress any images that are over 2mb. So make sure they’re smaller than that before you upload. Otherwise, your blog will be littered with oversized images.

Pro tip

Try to put in some time to figure out how Canva works. I say this because I see their templates littered across the internet and it’s not a good image to look the same.

Pro tip

You can program it to learn how you right. For example, if you spell something in a different way to how Grammarly would, you can teach it to remember the way you write it.

Pro tip

Try to compare a couple of similar keywords when using this tool. That way you will have a better indication of the way people search in relation to that topic.

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